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Classroom Profile

Theodore Mead Newcomb
The Michigan Alumnus 114

THEODORE MEAD NEWCOMB, Profes
sor of Sociology and Psychology,
 joined the University faculty as an
 Associate Professor of Sociology in
 1941; and now besides his teaching
 duties he is Chairman of the committee 
in charge of the Doctoral Program in 
Social Psychology, a program which 
begins after the master's degree, and
 is currently enrolling about 25 students.

During the war, Dr. Newcomb 
was on leave from the University from
 January 1942 to October 1945, serving
 in important Government posts—first 
he was with the Federal Communications Commission as an analyst and later as chief of the analysis division
 of the Foreign Broadcast Intelligence
 Service, receiving enemy radio propaganda; during 1943-44 he was Chief 
of the Analysis Division of the Office 
of War Information; and in 1945 he
 was Assistant Director of the Morale
 Division, U. S. Strategic Bombing Sur
vey, War Department. As such he was
 in Germany participating in a study of 
the morale of the Germans (a survey 
that was conducted by Dr. Rensis Lik
ert, now Director of the University's
 Survey Research Center). Following 
the study, Dr. Newcomb participated in 
the writing of a U. S. Report on Ger
man Civilian Morale.

A native of Rock
 Creek, Ohio, he graduated from Lincoln High School in Cleveland before
 entering Oberlin College and earning 
his A.B. degree there in 1924. He
 earned the Ph.D. degree at Columbia 
University in 1929, and that year was 
named an Assistant Professor of Psy
chology at Lehigh University. After a
 year there he held the same title at 
Western Reserve University, and from
 1934 to 1941 he taught psychology at
 Bennington College in Vermont.

Dr.
 Newcomb gained other experience during the summers from 1929 to 1933
 when he was Director of Research at
 a summer camp conducted by Western
 Reserve University, and other summers he has served as clinical psycholo
gist at the Cleveland Child Guidance 
Clinic. He is President of the Division
 of Personality and Social Psychology 
of the American Psychological Association; is a Past President of the Society
 for the Psychological Study of Social
 Issues; is a member of the American
 Sociological Society; and a member of 
the Board of Directors of the Ameri
can Psychological Association.

Dr.
 Newcomb is married to Mary E. Ship
herd, and they have three children—
Esther, Suzanne and Theodore.