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Joseph R. Priester
University of Southern California

Joe Priester is an expert in the field of Consumer Psychology in which he explores the psychological processes underlying consumer behavior. His research focuses on how evaluative judgments guide thoughts, feelings, and behavior. He has written and edited academic books, as well as having published chapters and papers. His research has appeared in Journal of Personality and Social Psychology, Journal of Consumer Psychology, Journal of Consumer


PhD, MA, The Ohio State University;
BA, University of Iowa

Academic Experience

Joint Appointment in Psychology, USC Psychology Department, 2010 –
Associate Professor of Marketing, USC Marshall School of Business, July, 2007 –
Assistant Professor of Marketing, USC Marshall School of Business, June 2005 – July 2007.

Visiting Assistant Professor of Marketing, Andersen School of Management, July, 2004 to June 2005.
Assistant Professor of Marketing, University of Michigan, July, 1996 to July, 2004.

Assistant Professor of Marketing, Fordham University, August, 1994 to May, 1996.