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Charles N. Davisson
Regents' Proceedings 157

Charles Nelson Davisson, Professor of Marketing, will Retirement retire from active faculty status as of December 31, 1981, after a most productive career as a teacher, researcher, and administrator.

A native of Indiana, Professor Davisson earned an A.B. degree at Earlham College in 1938 before entering the Graduate School of Business Administration of The University of Michigan. He was awarded the M.B.A. in 1940 and joined the faculty of the University of Missouri as an Instructor in Marketing. Returning to Michigan in 1942 to enter the doctoral program, Davisson was appointed as a Lecturer and later Instructor in Marketing. He earned the doctorate in 1945 and was promoted to Assistant Professor in 1946. He attained the rank of Associate Professor in 1950 and Professor in 1954.

During his forty year career at Michigan, Professor Davisson has contributed strength and vitality to the instruction and research in marketing with special emphasis on industrial marketing. In addition, in his several terms as Chairman of the Marketing faculty, he managed departmental affairs with great skill. Through his leadership on numerous School and University committees he has served Michigan well.

During the 1960's, Professor Davisson became interested in the education of foreign businessmen and in 1960-61 was a member of the faculty of the Institut pour l'Etude des Methodes de Direction de l'Enterprise (IMEDE), in Lausanne, Switzerland. In 1968, he was Visiting Professor of Marketing at the Stichting Bedrijfskunde in Rotterdam, The Netherlands.

Author or co-author of four books, including The Marketing of Automotive Parts, which became an industry classic and numerous articles, Professor Davisson has been a constant source of inspiration to his colleagues and his students.

The Regents now salute this distinguished marketing educator by naming him Professor Emeritus of Marketing.