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Classroom Profile
Charles N. Davisson
The Michigan Alumnus
The Michigan Alumnus
CHARLES N. DAVISSON, M.B.A'40, Ph.D.'45, Professor of Marketing in the School of Business Administration, joined the University of Michigan faculty in 1942, after having taught at the University of Missouri for two years. He cur rently serves as Director of The Executive Development Program of the School, a month's program successfully launched last summer, designed for advanced training of business executives. Professor Davisson received the A.B. degree at Earlham Col lege in 1938. He has recently been Direc tor of the Auto-Parts Study, a University research project made possible by a gen erous grant from the industry. He has spent much time in the field interview ing business executives, and his book, The Marketing of Automotive Parts, was recently published. Professor Davisson is married to the former Ora Beatrice De Vilbiss. They have two daughters, Cheryl Anne and Beatrice Lynne.